Brand Identity: When Should You Change?

Should you change your brand identity? There are several indicators that can help you answer the question. Here's a look at how and why two companies redesigned their brand identities.

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Larsen to Sponsor "Design Intersections," First in a Series Hosted by the University of Minnesota College of Design and sponsored by Larsen, DISRUPTIVE EFFECTS: How Design Is Changing Your World (and how to profit from it) is the first in a series of themed, interactive dialogs among designers and representatives from other disciplines discussing the consequences of design-induced change.

Quick, Name Them!
Five Marketing Tools You Can't Live Without Your company's vision, mission, positioning, promise, and value proposition. They're like the crisply tailored suit you can't live without. These essential tools should be durable, well-fitting, and reflect your style. (You may have to try on a few before you find the one that is just right.)

Minneapolis
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