Your brand already has a voice. Is it the right voice? Is it engaging?
By brand voice, we don’t mean sound effects, jingles, theme songs, sound branding, audio logos, or other important sonic aspects of a brand. We mean the tone of your communications and the style of your writing.
Brand voice is the purposeful, consistent expression of a brand through words and prose styles that engage and motivate. Here are 6 tips to help you create a strong, clear brand voice.