Beyond the Tradeshow: Create a Branded Event

Image from "Fuel the Movement," a branded event created by Larsen for Charles Schwab

Having a big, bold presence on the tradeshow floor can be an important aspect of your marketing. But perhaps this year, you might consider a branded event, focused solely on your products, your services, and your expertise. With a branded event, you don’t vie for attention with hundreds of other companies. It’s all about you and your audience.

Imagine face-to-face meetings with customers over the course of several days. Imagine multiple positive touchpoints with your target audience. Imagine conversations focused on your brand and its benefits. It’s the branding equivalent of surround sound.

Here are four fundamentals to help you take full advantage of this powerful marketing opportunity.

Read the full Insights article.

All Categories