How Do You Build Consensus for Creative Work?

Have you experienced it? A colleague finally has time to attend a meeting to review the creative work you’ve been managing. You’re delighted, eager to share progress, and convinced the creative solution achieves strategic business goals.

Your colleague, however, has a different point of view. As she sets forth her strong, persuasive opinion, she begins undermining progress, perhaps even calling your solution into question. Suddenly, decisions are derailed and the deadline is in jeopardy.

It can be challenging to build consensus for creative work. These six suggestions can help you succeed.

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