Creating the Right Brand Voice: 6 Tips

Buffalo Wild Wings wet naps have bold messages as an example of brand voice

Your brand already has a voice. Is it the right voice? Is it engaging?

By brand voice, we don’t mean sound effects, jingles, theme songs, sound branding, audio logos, or other important sonic aspects of a brand. We mean the tone of your communications and the style of your writing.

Brand voice is the purposeful, consistent expression of a brand through words and prose styles that engage and motivate. Here are 6 tips to help you create a strong, clear brand voice.

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