We need an iPad app! You’ve heard the request. Perhaps it’s even a demand. iPad apps are emerging at an incredibly rapid pace, creating serious momentum among brand stakeholders. Everyone wants an app. And they’re looking at you to make it happen.
But what? And how? And for whom?
Should you produce a utility app? A productivity app? A game app? The questions come thick and fast. The categories of apps can be overwhelming. And the business need is too often obscured.
If your app is on the line, so to speak, but the options above don’t work for your organization, you may be overlooking an opportunity.