Posts Categorized: News

40 wishes for 2015

40 wishes for 2015

In 2015, Larsen marks 40 years of business. As this new year begins, we look back with gratitude and forward with optimism. Wishing all of you—our clients and friends—40 warm wishes for the new year.

Architect William Pedersen to Speak at Design Intersections

Architect William Pedersen, who will present at the April 2014 Design Intersections event

Renowned architect William Pedersen will speak at the spring 2014 Design Intersections seminar hosted by the University of Minnesota College of Design and sponsored by Larsen. Pedersen, whose resume includes the Shanghai World Financial Center and World Bank Headquarters, is a graduate of the University of Minnesota and founding partner of New York architecture firm Kohn Pedersen Fox. His April 24 presentation, titled “Multiple Scales,” will explore the impact of design on large- and small-scale projects. For more information and to register, visit the Design Intersections website.

Larsen Sponsors MN AMA Digital Series for Fourth Year

Larsen is pleased to continue our sponsorship of the MN AMA Digital Series. The three-part series kicked off in November with “Brand Building Through Digital Communities” — a panel of experts from companies including Best Buy, General Mills, Truvia, Park Nicollet, and Capella University. On Tuesday, January 28, a panel discussion titled “Attracting Customers Through Content Marketing” will feature content experts  from University of Minnesota, SPPS, Prairie Home Companion, Minneapolis Institute of Arts, and Nina Hale, Inc.

Speakers for the March series conclusion will be announced soon. For more details and to register for the January event, visit

Naming a Nonprofit: Q&A

What are the qualities of a strong nonprofit name?  What types of names work well for nonprofits? What are the lost opportunities when naming is not considered carefully? Larsen’s Gwyneth Dwyer answered questions about naming a nonprofit in a guest post for The Nonprofit MarCommunity, a digital space for nonprofit marketers and communicators.

“A strong nonprofit name explains or suggests the mission, communicates an emotion, lodges in the brain, and, ideally, compels action,” says Dwyer. “All these opportunities are lost, or dulled, with a clunky name.” Read Q&A on Naming a Nonprofit.


Larsen Helps Josh Harding’s Nonprofit “Give Hope.”

Larsen is proud to partner with Harding’s Hope, the multiple sclerosis nonprofit founded by Josh Harding, Minnesota Wild goaltender #37. Harding’s Hope is a new nonprofit focused on raising awareness about MS and raising funds to support people living with MS. An NHL video crew came to the Larsen offices as part of the Becoming Wild series, which follows Wild players throughout a day.

Design Intersections to Feature Nike Innovation Director

Nike Innovation Director Susan Sokolowski, who presented at Design Intersections in 2013

Join Larsen and the University of Minnesota College of Design at Design Intersections on Thursday, October 3 to hear the Innovation Director for Nike’s Apparel Innovation team, Susan Sokolowski. Susan will share ideas for managing innovative projects, inventing new products, and pushing the limits of design.

Thursday, October 3, 2013
7:30 a.m. – 9:00 a.m.
University of Minnesota McNamara Alumni Center
Online registration closes September 27. Walk-ins welcome.

For more information and to register, visit the Design Intersections website.

2013 Larsen Design Scholarship Awarded

In 2013, Larsen presented three students with $1,000 scholarships from the Larsen Design Scholarship fund. The fund was established in 2000 by employees and friends of Tim Larsen to acknowledge his significant contributions to design education. Since then, Larsen has awarded nearly $40,000 in scholarships to design students.

The Larsen Design Scholarship is currently open to students participating in AIGA Minnesota’s Portfolio 1-on-1, AIGA San Francisco’s Portfolio Day, and those enrolled in the design program at University of Wisconsin–Stout. For consideration, students may be asked to submit portfolio pieces, an essay, and faculty references. The award is granted based on design quality, conceptual ideas, creativity, and communication skills. Students interested in applying for the Larsen Design Scholarship should contact the organization or program with which they are associated.

Larsen to Host AIGA Minnesota Cocktails with Creatives

Join us at Larsen on August 8 from 6-8pm for Cocktails with Creatives, AIGA Minnesota’s monthly social networking event. The event is free and open to both AIGA members and interested non-members. This month’s gathering will include a toast to former national AIGA president Doug Powell, who recently  accepted a position with IBM in Austin, TX. For more details about Cocktails with Creatives, please visit the AIGA Minnesota website.

New Format Announced for Design Intersections 2013

Target's Greg Van Bellinger will speak at the May 2013 Design Intersections seminar

Design Intersections, a presentation series hosted by the University of Minnesota College of Design and sponsored by Larsen, will have a new format in 2013. Previously an annual half-day design seminar, the series will now be offered as a morning presentation twice a year. The new format will allow attendees to explore the impact of design across a broader range of industries.

The May 2013 event will feature Greg Van Bellinger, Hardlines Design Director for Target. Susan Sokolowski, Innovation Director at Nike, will speak in October 2013.

For more information or to register, please visit the Design Intersections website.

Tim Larsen Among Most Influential Graphic Designers

Tim Larsen, one of the most influential graphic designers

Tim Larsen has been voted one of the most influential graphic designers working today by readers of Graphic Design USA. The magazine, which conducted a “massive poll” to gauge who their readers respect and what types of work they admire, has been a leading news outlet for graphic designers and other creative professionals since 1963.

Tim founded Larsen in 1975. He was instrumental in the formation of the Minnesota chapter of AIGA, the professional association for design, and has served on the national AIGA board of directors. Tim has been featured in national design and business publications, has received numerous design awards, and was named an AIGA Fellow in 2007. He served on the design advisory boards of the University of Minnesota College of Design and Minnesota State University Moorhead, and is a former chair of the board of directors for College of Visual Arts. Tim also taught graphic design at Minneapolis College of Art and Design. He received a B.S. in art education/graphic design from Minnesota State University Moorhead.

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