Larsen is pleased to announce its sponsorship of the 2012-13 MN AMA Digital Series. The three-part presentation series will kick off November 29 with The Fabulous Mash-Up of Search, Social, and Mobile. This is Larsen’s third consecutive year sponsoring the series, which offers insights and resources to digital marketers. Visit the MN AMA website for event and registration information.
Posts Categorized: News
How do you strengthen your brand? You create a series of meaningful brand touchpoints, each providing an emotional connection with your key audience. Larsen Touchpoints iPad App, which illustrates this branding fundamental, is now available on the Apple App Store.
The free app is a collection of marketing touchpoints, providing visual examples, brief descriptions, and short articles that touch on branding, naming, communications, packaging, signage, tradeshows, and websites.
The Larsen Touchpoints iPad App covers the importance of originality, first impressions, consistent messaging, and engaging visual design, and it provides examples across a range of industries including architecture, education, financial services, food and beverage, healthcare, manufacturing, non-profit, retail, and technology. Find the app in the Business Category on the Apple App Store. It’s free to download, compatible with iPad, and requires iOS 4.0 or later. Download Touchpoints, Larsen Design.
American Graphic Design Awards were given to Larsen for the Old Republic Title Insurance 2011 annual report, The Deluxe Knowledge Quarterly, and the McNally Smith College of Music website.
The McNally Smith website was also named an Education Standard of Excellence winner in the Web Marketing Association’s 2012 WebAwards. Judges gave the website high marks for its design, innovation, and content.
We are pleased to introduce the two new designers hired by Larsen Minneapolis! Tom Kane has been hired as a design director and Kellie Schneider has been hired as a designer. Tom comes to Larsen with over 15 years of branding and design expertise on both the agency and client side. Kellie is a recent graduate of the College of Visual Arts, and is an accomplished illustrator as well as digital and print designer. Welcome, Tom and Kellie!
The Larsen-designed McNally Smith website won a spot in the 2012 AIGA MN Design Show, which honors local work that “transcends the ordinary, elevates a company or cause, and changes the way we think.” Larsen’s vibrant website design reflects the intersection of modern technology and traditional music instruction, and helps position McNally Smith as the premiere option for students seeking a progressive music education.
The work of Jo Davison, Vice President–Creative at Larsen, will be featured in WOMN: Women in Minnesota Design, an exhibition at the College of Visual Arts in St. Paul, Minnesota. The exhibition is part of the College’s annual CVA Leaders of Design Series and will be open to the public October 27-November 13. An opening reception will be held at the CVA Gallery from 6:00-8:00 p.m. on October 27. The exhibition honors women who have helped put Minnesota on the map with graphic design that is conceptual, meaningful, inspiring, hard working, and powerful.
In conjunction with the exhibition, Davison will participate in a Q&A session on October 27 as part of the Pivot Series. The Pivot Series is designed as an opportunity for AIGA student groups to develop programming for fellow students in the upper Midwest. Registration and more information.