What are the qualities of a strong nonprofit name? What types of names work well for nonprofits? What are the lost opportunities when naming is not considered carefully? Larsen’s Gwyneth Dwyer answered questions about naming a nonprofit in a guest post for The Nonprofit MarCommunity, a digital space for nonprofit marketers and communicators.
“A strong nonprofit name explains or suggests the mission, communicates an emotion, lodges in the brain, and, ideally, compels action,” says Dwyer. “All these opportunities are lost, or dulled, with a clunky name.” Read Q&A on Naming a Nonprofit.