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Rapid Refill Visual System Creates a Buzz

The Rapid Refill visual system guidelines feature bees and honeycomb imagery

Rapid Refill, a leading provider of sustainable print solutions, needed a brand refresh. Larsen helped bring energy, consistency, and undeniable buzz to the Rapid Refill visual system.

Highlights

  • New brand position clarifies Rapid Refill’s core strengths — savings, service, sustainability, and expert print performance
  • Comprehensive visual system uses vibrant hues and honeycomb imagery to suggest productivity and connectivity
  • Variety of colorful, fun bee icons — business bees, consumer bees, specialty bees — represent expertly focused hard work toward a goal
  • Full array of visual templates were developed to support the creation of advertising and marketing materials, both print and digital

Larsen Helps Josh Harding’s Nonprofit “Give Hope.”

Larsen is proud to partner with Harding’s Hope, the multiple sclerosis nonprofit founded by Josh Harding, Minnesota Wild goaltender #37. Harding’s Hope is a new nonprofit focused on raising awareness about MS and raising funds to support people living with MS. An NHL video crew came to the Larsen offices as part of the Becoming Wild series, which follows Wild players throughout a day.

Two American Graphic Design Awards for Larsen

The 2012 O R T annual report, the theme of which is "Flying Colors," features die cut airplanes and bold colors

Larsen is pleased to announce that our work for Old Republic Title Insurance and Trystar has received American Graphic Design Awards.

The 2012 Old Republic Title annual report, which Larsen designed and wrote, uses die cut paper airplanes and bold headlines to highlight its strength, stability, and successful track record of making it through market changes with “Flying Colors.”

We created a strong, sleek identity for cable and power solutions provider Trystar. The symbol represents cable winding from beginning to end to form a “T” – and the mark fits perfectly on the company’s custom cables.

 

The Trystar logo mark is an orange square made of winding cables that represents the company's custom cable products

Asking for a Marketing Budget Increase

Getting a marketing budget increase? It may sound like something out of an episode of Mission: Impossible. But it can be done, even in a tough economy.

You’ve heard it before: Marketing is an investment, not an expense. If you’ve spent wisely in the current fiscal year and can show beneficial results, you’re in a much better position. If you can demonstrate strong competitive pressures that can be addressed through additional marketing spend, all the better.

Here are five steps to kick-start that all-important request for additional funding.

Read the full Insights article.

Modern Logo, Website for Greene Holcomb Fisher

The Green Holcomb Fisher logo features a blue square with the letters G H F inside with the firm's name next to it in gray stacked type

Since 1995, Greene Holcomb Fisher has had an enviable track record of merger and acquisitions and financial advisory to middle market private and public companies. As the firm continued to grow and change, the partners felt it was important to develop a brand that would not only reflect Greene Holcomb Fisher’s pride and legacy, but also support its position as a best-in-class adviser.

Highlights

  • The new logo is sleek and modern, with a symbol that reflects the partnership and connectivity between GHF advisors and clients
  • Crisp black, gray, white, and blue color palette works across communications — identity, stationery, pitch books, confidential memorandums, website — and reinforces the professionalism, strength, and sophistication of the GHF brand
  • Distinctive website features a bold palette and custom photography of actual GHF advisors
  • Prominent navigation directs visitors to key areas of the site, ensuring a smooth user experience
  • Series of icons were developed to communicate the range of industries in which GHF has experience
The Greene Holcomb Fisher website is black with contrasting custom photography of actual partners and clients

Design Intersections to Feature Nike Innovation Director

Nike Innovation Director Susan Sokolowski, who presented at Design Intersections in 2013

Join Larsen and the University of Minnesota College of Design at Design Intersections on Thursday, October 3 to hear the Innovation Director for Nike’s Apparel Innovation team, Susan Sokolowski. Susan will share ideas for managing innovative projects, inventing new products, and pushing the limits of design.

Thursday, October 3, 2013
7:30 a.m. – 9:00 a.m.
University of Minnesota McNamara Alumni Center
Online registration closes September 27. Walk-ins welcome.

For more information and to register, visit the Design Intersections website.

Larsen Helps Launch New Star Tribune iPad App

A billboard created by Larsen to promote the new Star Tribune iPad app

The Star Tribune chose Larsen to help launch the new Star Tribune iPad app through an integrated print, digital, radio, and outdoor advertising campaign.

Highlights

  • “It’s in, it’s on, it’s new, it’s now, it’s yours” theme line provides flexibility and consistency
  • Rich photographs from Star Tribune photojournalists link ads to actual news content
  • Full-page newspaper ads feature photos used the same day in the paper — highlighting the timeliness of the iPad app
  • Radio spots also highlight news featured the same day on the Star Tribune iPad app
  • Over 36,000 downloads of iPad app during the campaign
A series of ads developed to promote an iPad app for the Minneapolis Star Tribune

2013 Larsen Design Scholarship Awarded

In 2013, Larsen presented three students with $1,000 scholarships from the Larsen Design Scholarship fund. The fund was established in 2000 by employees and friends of Tim Larsen to acknowledge his significant contributions to design education. Since then, Larsen has awarded nearly $40,000 in scholarships to design students.

The Larsen Design Scholarship is currently open to students participating in AIGA Minnesota’s Portfolio 1-on-1, AIGA San Francisco’s Portfolio Day, and those enrolled in the design program at University of Wisconsin–Stout. For consideration, students may be asked to submit portfolio pieces, an essay, and faculty references. The award is granted based on design quality, conceptual ideas, creativity, and communication skills. Students interested in applying for the Larsen Design Scholarship should contact the organization or program with which they are associated.

Larsen to Host AIGA Minnesota Cocktails with Creatives

Join us at Larsen on August 8 from 6-8pm for Cocktails with Creatives, AIGA Minnesota’s monthly social networking event. The event is free and open to both AIGA members and interested non-members. This month’s gathering will include a toast to former national AIGA president Doug Powell, who recently  accepted a position with IBM in Austin, TX. For more details about Cocktails with Creatives, please visit the AIGA Minnesota website.

How Do You Build Consensus for Creative Work?

Have you experienced it? A colleague finally has time to attend a meeting to review the creative work you’ve been managing. You’re delighted, eager to share progress, and convinced the creative solution achieves strategic business goals.

Your colleague, however, has a different point of view. As she sets forth her strong, persuasive opinion, she begins undermining progress, perhaps even calling your solution into question. Suddenly, decisions are derailed and the deadline is in jeopardy.

It can be challenging to build consensus for creative work. These six suggestions can help you succeed.

Read the full Insights article.

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