Blog

Is Print Dead?

College of Visual Arts viewbook, a print piece utilizing newsprint and photo collages, conveys the student experience

Everybody is so eager to eulogize print, we may be burying it alive. Thought-leaders in marketing, publishing, and entertainment seem to be simultaneously wringing their hands, clutching their iPads, and writing wistful blog posts about the pleasures and demise of the printed page.

So is print dead? We think this is the wrong question to ask. Print is alive and well, in all its familiar forms. But print is changing, often too quickly for comfort. When it comes to your marketing communications, a better question is this: When is print the better choice?

Read the full Insights article.

New Format Announced for Design Intersections 2013

Target's Greg Van Bellinger will speak at the May 2013 Design Intersections seminar

Design Intersections, a presentation series hosted by the University of Minnesota College of Design and sponsored by Larsen, will have a new format in 2013. Previously an annual half-day design seminar, the series will now be offered as a morning presentation twice a year. The new format will allow attendees to explore the impact of design across a broader range of industries.

The May 2013 event will feature Greg Van Bellinger, Hardlines Design Director for Target. Susan Sokolowski, Innovation Director at Nike, will speak in October 2013.

For more information or to register, please visit the Design Intersections website.

New Work: Wealth Enhancement Group Logo

Wealth Enhancement Group logo is a series of green W shapes in a diamond pattern

As part of a brand repositioning effort, Larsen created a new logo for Wealth Enhancement Group, a financial planning and advisory services firm. The new Wealth Enhancement Group logo needed to better capture the group’s comprehensive expertise and collaborative approach.

Highlights

  • An interwoven “W” reflects the firm’s strong sense of team and partnership
  • The four-sided identity represents Wealth Enhancement Group’s 360-degree planning approach
  • The graphic is reminiscent of the fine engraving of stock and bond documents
  • An open space in the middle of the mark symbolizes the client’s position at the center of the firm’s planning model
The Wealth Enhancement Group visual system guidelines feature logo usage guidelines Color palette developed Wealth Enhancement Group by Larsen

Tim Larsen Among Most Influential Graphic Designers

Tim Larsen, one of the most influential graphic designers

Tim Larsen has been voted one of the most influential graphic designers working today by readers of Graphic Design USA. The magazine, which conducted a “massive poll” to gauge who their readers respect and what types of work they admire, has been a leading news outlet for graphic designers and other creative professionals since 1963.

Tim founded Larsen in 1975. He was instrumental in the formation of the Minnesota chapter of AIGA, the professional association for design, and has served on the national AIGA board of directors. Tim has been featured in national design and business publications, has received numerous design awards, and was named an AIGA Fellow in 2007. He served on the design advisory boards of the University of Minnesota College of Design and Minnesota State University Moorhead, and is a former chair of the board of directors for College of Visual Arts. Tim also taught graphic design at Minneapolis College of Art and Design. He received a B.S. in art education/graphic design from Minnesota State University Moorhead.

Larsen Sponsors 2012-13 MN AMA Digital Series

Larsen is pleased to announce its sponsorship of the 2012-13 MN AMA Digital Series. The three-part presentation series will kick off November 29 with The Fabulous Mash-Up of Search, Social, and Mobile. This is Larsen’s third consecutive year sponsoring the series, which offers insights and resources to digital marketers. Visit the MN AMA website for event and registration information.

Larsen Touchpoints iPad App Now Available

Larsen Touchpoints iPad App offers quick-read case studies about creating brand touchpoints

How do you strengthen your brand? You create a series of meaningful brand touchpoints, each providing an emotional connection with your key audience. Larsen Touchpoints iPad App, which illustrates this branding fundamental, is now available on the Apple App Store.

The free app is a collection of marketing touchpoints, providing visual examples, brief descriptions, and short articles that touch on branding, naming, communications, packaging, signage, tradeshows, and websites.

The Larsen Touchpoints iPad App covers the importance of originality, first impressions, consistent messaging, and engaging visual design, and it provides examples across a range of industries including architecture, education, financial services, food and beverage, healthcare, manufacturing, non-profit, retail, and technology. Find the app in the Business Category on the Apple App Store. It’s free to download, compatible with iPad, and requires iOS 4.0 or later. Download Touchpoints, Larsen Design.

A screen from the Larsen Touchpoints iPad app available on the Apple App Store The Deluxe Knowledge Quarterly is a featured project on the Larsen Touchpoints iPad appLarsen's iPad app includes work for VMware, like these large-scale exterior banners

Four Design Awards for Larsen

The 2011 O R T annual report, which won an American Graphic Design Award

Four design awards were presented to Larsen by the American Graphic Design Awards and the Web Marketing Association WebAwards.

American Graphic Design Awards were given to Larsen for the Old Republic Title Insurance 2011 annual report, The Deluxe Knowledge Quarterly, and the McNally Smith College of Music website.

The McNally Smith website was also named an Education Standard of Excellence winner in the Web Marketing Association’s 2012 WebAwards. Judges gave the website high marks for its design, innovation, and content.

Four covers of the award-winning Deluxe Knowledge QuarterlyThe McNally Smith website Larsen designed won an American Graphic Design Award and WebAward

Two Designers Hired By Larsen Minneapolis

We are pleased to introduce the two new designers hired by Larsen Minneapolis! Tom Kane has been hired as a design director and Kellie Schneider has been hired as a designer. Tom comes to Larsen with over 15 years of branding and design expertise on both the agency and client side. Kellie is a recent graduate of the College of Visual Arts, and is an accomplished illustrator as well as digital and print designer. Welcome, Tom and Kellie!

McNally Smith Website Wins Spot in AIGA MN Design Show

The McNally Smith website Larsen designed won an American Graphic Design Award and WebAward

The Larsen-designed McNally Smith website won a spot in the 2012 AIGA MN Design Show, which honors local work that “transcends the ordinary, elevates a company or cause, and changes the way we think.” Larsen’s vibrant website design reflects the intersection of modern technology and traditional music instruction, and helps position McNally Smith as the premiere option for students seeking a progressive music education.

McNally Smith College of Music Website show in two iPad screens

Beyond the Tradeshow: Create a Branded Event

Image from "Fuel the Movement," a branded event created by Larsen for Charles Schwab

Having a big, bold presence on the tradeshow floor can be an important aspect of your marketing. But perhaps this year, you might consider a branded event, focused solely on your products, your services, and your expertise. With a branded event, you don’t vie for attention with hundreds of other companies. It’s all about you and your audience.

Imagine face-to-face meetings with customers over the course of several days. Imagine multiple positive touchpoints with your target audience. Imagine conversations focused on your brand and its benefits. It’s the branding equivalent of surround sound.

Here are four fundamentals to help you take full advantage of this powerful marketing opportunity.

Read the full Insights article.

All Categories