Jo Davison to Participate in CVA Leaders of Design Series

The work of Jo Davison, Vice President–Creative at Larsen, will be featured in WOMN: Women in Minnesota Design, an exhibition at the College of Visual Arts in St. Paul, Minnesota. The exhibition is part of the College’s annual CVA Leaders of Design Series and will be open to the public October 27-November 13. An opening reception will be held at the CVA Gallery from 6:00-8:00 p.m. on October 27. The exhibition honors women who have helped put Minnesota on the map with graphic design that is conceptual, meaningful, inspiring, hard working, and powerful.

In conjunction with the exhibition, Davison will participate in a Q&A session on October 27 as part of  the Pivot Series. The Pivot Series is designed as an opportunity for AIGA student groups to develop programming for fellow students in the upper Midwest. Registration and more information.

Deluxe Knowledge Quarterly Boosts Customer Loyalty

The Deluxe Knowledge Quarterly publication designed and written by Larsen

Deluxe Financial Services, adviser to financial institutions and small businesses, turned to Larsen to name, design, structure, write, edit, and produce the Deluxe Knowledge Quarterly, a magazine about customer experience and loyalty, specifically for financial professionals.


  • The goal was to establish thought leadership and stay connected with executive decision makers
  • Informative articles by leading business strategists ensure high readership and provide a strong, visible presence for Deluxe in the financial and small business community
  • Bold photographs and appealing design communicate professionalism. Clear, interesting editorial structure provide consistency quarter-to-quarter, year-to-year
  • In the first four years, over 6,300 financial professionals received KQ magazine — resulting in significant brand awareness and enhanced customer loyalty

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