Alcatel-Lucent Enterprise, a communications and networking technologies provider, asked Larsen to establish a set of unique and dynamic visual guidelines that would resonate with a global audience of employees, partners, and system end-users while maintaining a visual connection to the established Alcatel-Lucent corporate brand.
- Distinct visual system is highly effective and simple to use
- Circle motif serves as the system’s foundation, using bold color and typography to support a broad range of messages
- Stunning night photography features people and places in ways that highlight the company’s seamless solutions
- System works across a broad range of marketing communications: presentations, events, literature, print advertising, digital applications
- New guidelines help differentiate and establish Alcatel-Lucent Enterprise as an industry thought leader