Deluxe Financial Services, adviser to financial institutions and small businesses, turned to Larsen to name, design, structure, write, edit, and produce the Deluxe Knowledge Quarterly, a magazine about customer experience and loyalty, specifically for financial professionals.
- The goal was to establish thought leadership and stay connected with executive decision makers
- Informative articles by leading business strategists ensure high readership and provide a strong, visible presence for Deluxe in the financial and small business community
- Bold photographs and appealing design communicate professionalism. Clear, interesting editorial structure provide consistency quarter-to-quarter, year-to-year
- In the first four years, over 6,300 financial professionals received KQ magazine — resulting in significant brand awareness and enhanced customer loyalty