Deluxe Knowledge Quarterly Boosts Customer Loyalty

The Deluxe Knowledge Quarterly publication designed and written by Larsen

Deluxe Financial Services, adviser to financial institutions and small businesses, turned to Larsen to name, design, structure, write, edit, and produce the Deluxe Knowledge Quarterly, a magazine about customer experience and loyalty, specifically for financial professionals.


  • The goal was to establish thought leadership and stay connected with executive decision makers
  • Informative articles by leading business strategists ensure high readership and provide a strong, visible presence for Deluxe in the financial and small business community
  • Bold photographs and appealing design communicate professionalism. Clear, interesting editorial structure provide consistency quarter-to-quarter, year-to-year
  • In the first four years, over 6,300 financial professionals received KQ magazine — resulting in significant brand awareness and enhanced customer loyalty

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