Larsen Helps Launch New Star Tribune iPad App

A billboard created by Larsen to promote the new Star Tribune iPad app

The Star Tribune chose Larsen to help launch the new Star Tribune iPad app through an integrated print, digital, radio, and outdoor advertising campaign.

Highlights

  • “It’s in, it’s on, it’s new, it’s now, it’s yours” theme line provides flexibility and consistency
  • Rich photographs from Star Tribune photojournalists link ads to actual news content
  • Full-page newspaper ads feature photos used the same day in the paper — highlighting the timeliness of the iPad app
  • Radio spots also highlight news featured the same day on the Star Tribune iPad app
  • Over 36,000 downloads of iPad app during the campaign
A series of ads developed to promote an iPad app for the Minneapolis Star Tribune

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