New Work: Wealth Enhancement Group Logo

Wealth Enhancement Group logo is a series of green W shapes in a diamond pattern

As part of a brand repositioning effort, Larsen created a new logo for Wealth Enhancement Group, a financial planning and advisory services firm. The new Wealth Enhancement Group logo needed to better capture the group’s comprehensive expertise and collaborative approach.


  • An interwoven “W” reflects the firm’s strong sense of team and partnership
  • The four-sided identity represents Wealth Enhancement Group’s 360-degree planning approach
  • The graphic is reminiscent of the fine engraving of stock and bond documents
  • An open space in the middle of the mark symbolizes the client’s position at the center of the firm’s planning model
The Wealth Enhancement Group visual system guidelines feature logo usage guidelines Color palette developed Wealth Enhancement Group by Larsen

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