As part of a brand repositioning effort, Larsen created a new logo for Wealth Enhancement Group, a financial planning and advisory services firm. The new Wealth Enhancement Group logo needed to better capture the group’s comprehensive expertise and collaborative approach.
- An interwoven “W” reflects the firm’s strong sense of team and partnership
- The four-sided identity represents Wealth Enhancement Group’s 360-degree planning approach
- The graphic is reminiscent of the fine engraving of stock and bond documents
- An open space in the middle of the mark symbolizes the client’s position at the center of the firm’s planning model