Platinum Brand Platform, Identity, Visual System

The Platinum Supplemental Insurance identity is a multi colored open star

Platinum Supplemental Insurance asked Larsen to develop a brand platform, identity, and visual system that would bring continuity to the company’s communications and position them for continued growth. Platinum cares deeply about its customers and employees, and stands firmly behind its mission to provide the best products and services possible while presenting employees with every opportunity to succeed. We wanted to bring those values to life.


  • Brand positioning provides a solid foundation and clearly communicates Platinum’s purpose to the marketplace
  • Key messages speak directly to each of their audiences, bringing the values and benefits of Platinum to life for practical communications
  • Energetic new identity illustrates the trust and connectivity between Platinum, its representatives, and its customers
  • Custom illustrations were commissioned to convey Platinum’s hometown values and connect with customers — many of whom are rural or small town residents
  • Distinctive and flexible visual system helps Platinum stand out among its competitors
  • After implementing the new logo, visual system, and messaging, Platinum saw a nearly 200 percent increase in responses to its recruitment efforts
Platinum Supplemental Insurance Company print materials, including letterhead and business card, support the brand platform Town and country illustrations, which were commissioned by Larsen for Platinum Supplemental Insurance Company's print and digital communications

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