Rapid Refill, a leading provider of sustainable print solutions, needed a brand refresh. Larsen helped bring energy, consistency, and undeniable buzz to the Rapid Refill visual system.
- New brand position clarifies Rapid Refill’s core strengths — savings, service, sustainability, and expert print performance
- Comprehensive visual system uses vibrant hues and honeycomb imagery to suggest productivity and connectivity
- Variety of colorful, fun bee icons — business bees, consumer bees, specialty bees — represent expertly focused hard work toward a goal
- Full array of visual templates were developed to support the creation of advertising and marketing materials, both print and digital