Rapid Refill Visual System Creates a Buzz

The Rapid Refill visual system guidelines feature bees and honeycomb imagery

Rapid Refill, a leading provider of sustainable print solutions, needed a brand refresh. Larsen helped bring energy, consistency, and undeniable buzz to the Rapid Refill visual system.

Highlights

  • New brand position clarifies Rapid Refill’s core strengths — savings, service, sustainability, and expert print performance
  • Comprehensive visual system uses vibrant hues and honeycomb imagery to suggest productivity and connectivity
  • Variety of colorful, fun bee icons — business bees, consumer bees, specialty bees — represent expertly focused hard work toward a goal
  • Full array of visual templates were developed to support the creation of advertising and marketing materials, both print and digital

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