Branding your building: outside and inside

Some of the best branding opportunities are right in front of us — in the real world. But too often, they’re overlooked. As marketers, we take great care to promote our brands — online, on the air, in print. We’re strategic, creative, and purposeful. We want brand visibility and we work hard to get it — in digital, social, and broadcast channels. But what about how our brand appears on our buildings and in our lobbies, conference rooms, and hallways? Take a look at your exterior branding and your environmental graphics. What are you communicating? How does it compare to the competition? Could it be made more appealing?

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