Insights: Creativity, Idea Generation, Humor

Idea Generation: 7 Surefire Strategies

Stuck? Fresh out of ideas and facing a deadline? Feeling pressure to perform? Whatever your challenge, these seven strategies can help you generate creative ideas quickly and painlessly.

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Print Promotions with Pizazz

Who says every print promotion has to be 8 1/2 x 11? (Yawn.) Who says it has to be paper? Who says it even has to look like a promotion? If you’re trying to capture the attention of customers and prospects, you need to create some hubbub.

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Clichés: Visual and Verbal. No! Stop! Don’t!

Win-Win. Think outside the box. Best in class. 24/7. Personal bandwidth…. Each of these phrases began as an original, even startling concept. But over time — and through overuse — they’ve become clichés. Invest genuine thought in your words and visuals, creating marketing messages that convey exactly what you mean to say.

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Creativity: Leave your competitiors in the dull

Approaching your audience with creativity will always deliver more effective results — no matter how large, small, serious, or clever your business objective. With indistinguishable offerings saturating many industries, creativity might even be your most important asset. That’s why it’s worth examining these six fundamentals of the creative process.

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Your Marketing Campaign: What’s the big idea?

You’re rolling out a marketing campaign. Launching a product. Revitalizing your brand. What’s the big idea? Not to sound flippant, but you need one. If the answer requires you to think too hard or explain too much, the idea probably isn’t there.You can fix that.

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Naming a Company, Service, Product

Your naming initiative is underway. You’ve assembled a great creative team, analyzed competitors’ names to clarify market positioning, and determined an overall brand structure to accommodate future growth. You’ve sketched out a URL strategy, identified 7 to 10 brand attributes to focus the brainstorming, and secured a trademark attorney. Before you take the plunge into the exciting, always choppy waters of naming, there’s one last step. Make sure you understand the categories of names available to you.

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