Insights: Design, Photography, Typography, Visual Systems

Is Print Dead?

Everybody is so eager to eulogize print, we may be burying it alive. Thought-leaders in marketing, publishing, and entertainment seem to be simultaneously wringing their hands, clutching their iPads, and writing wistful blog posts about the pleasures and demise of the printed page.

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Visual Systems: Controlling what was once left to chance

Is your brand expressed consistently across all media? Or do your communications present a confusing array of visual styles? A prescription for this all-too-common malady is a carefully designed visual system — that clarifies logo use, layout, typography, color, imagery, and other defining characteristics of your brand.

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Typography: Often invisible, always essential

How do you know when typography is doing its job? When it allows you to focus on the message, rather than the presentation of that message. Skillful typography doesn’t call attention to itself or get in the way. It enhances legibility and showcases content. When reading is not ideal, typography may be the culprit.

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Brand Photography: Do you have a unique style?

Photography is often a core element of a company’s brand. Start by thinking about your brand and your core attributes. Are you technical? Serious? Intelligent? Trustworthy? Helpful? Creative? Fun? Now look at your photography. Does it communicate these attributes? How you want customers to view you is the key to your photographic style.

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