Insights: Event Branding, Event Marketing, Tradeshows

Branding your building: outside and inside

Some of the best branding opportunities are right in front of us — in the real world. But too often, they’re overlooked. Make sure your brand is as polished in the real world as it is in the digital world. Exterior branding, interior branding, and wayfinding deserve your focus.

Read More

Beyond the tradeshow: Create a branded event

Having a big, bold presence on the tradeshow floor can be an important aspect of your marketing. But perhaps this year, you might consider a branded event, focused solely on your products, your services, and your expertise. Here are four fundamentals to help you take full advantage of this powerful marketing opportunity.

Read More

Your Marketing Budget: Asking for an increase

Getting a marketing budget increased? If you’ve spent wisely in the current fiscal year and can show beneficial results, you’re in a much better position. If you can demonstrate strong competitive pressures that can be addressed through additional marketing spend, all the better. Here are five steps to kick-start that all-important request for additional funding.

Read More

Environmental Graphics: Your Brand in 3-D

We may live in the digital age, but we walk around a very real world. Think about the people approaching your building, entering your lobby, walking through your space. What do they see when they look up from their smartphones? Are they impressed or underwhelmed? Does your brand announce itself, or hide in the background?

Read More

Marketing Campaign Themes

Whatever your marketing initiative, a clever, creative theme will often deliver more effective results. Politicians clearly understand the power of themes. They use them to generate excitement around issues that might otherwise lull constituents to sleep. Why? Because themes inspire audiences. Simplify the complex. Infuse familiar ideas with fresh energy.

Read More

Wayfinding and Signage: Getting it right

There are a lot of things in life to which we pay scant attention, until they don’t work the way they’re supposed to. Wayfinding is a case in point. When we go to a library, museum, theatre, campus, retail store, or business, the only time we think about wayfinding is when it’s confusing or nonexistent. Effective wayfinding is a well-researched, well-engineered plan that anticipates directional needs, guides visitors, aligns with your building’s pathways, and strengthens your brand.

Read More

Your Trade Show Booth: Give it real stopping power

Trade shows remain a great investment — whether you’re a product or service-oriented organization. An effective trade show booth or a larger trade show exhibit can help you draw people in and give them a greater understanding of your product or service. A trade show is a bit like a parade, only the “floats” are stationary and the crowd moves. Don’t let the parade pass you by.

Read More

A Marathon-Minded Marketing Approach

Successful marketing campaigns require the effort and endurance of an athlete. No wonder so many marketers collapse after the mad dash that carries them across the finish line. Sprinting from one short-term finish line to the next is one way to outpace your competitors. But another is to view the challenges ahead of you, then develop a marketing campaign with, forgive us, “legs” effective enough to set your business apart in the long run.

Read More

Presentation Mistakes Everyone Makes

Planning a presentation? You should know that public speaking is only partially about speaking. “War and Peace” is a brilliant novel, but if you stood at a podium and read it word for word to an audience, no matter how well you read aloud, you’d soon be reading to yourself. Your content and what you say are certainly important, but how you say it and how you present it demand equal attention. Whether you’re using PowerPoint or Keynote, speaking in a large auditorium or a small conference room, you can give an effective presentation by avoiding these common mistakes.

Read More