News | 2010

Larsen Team Expanding

July 2010

To address growing business in the digital realm, Larsen announces immediate openings for a Senior Interactive Designer, an Interactive Designer, and an Interactive Producer on its Minneapolis team. Standout candidates are encouraged to apply.

Larsen viewbook design chosen for Communication Arts Design Annual 51

July 2010

A viewbook designed by Larsen for the College of Visual Arts has been selected for inclusion in the 51st Design Annual published by Communication Arts. This prestigious annual compendium of juried work features the best in visual communications from around the world. The tabloid-sized viewbook, which employs large close-up photos of artists' tools and invites prospective students to "be visual," was also picked for exhibition in the 2010 AIGA Minnesota Design Show and 365: AIGA Annual Design Competition 31.

365: AIGA Awards for Larsen

June 2010

The College of Visual Arts viewbook and The Saint John's Bible website will be included in "365: AIGA Annual Design Competitions 31." These works were selected from more than 2,500 entries and will be two of only 126 featured.

Larsen sponsors The BrandLab

May 2010

Larsen has become a sponsor of The BrandLab, a bold experiment started by OLSON and now an independent non-profit that brings together the brightest minds in the marketing industry with high school students from diverse cultural and socioeconomic backgrounds to enlighten their career choices. For Larsen, this will include offering an 8-week summer internship and possible tours of the Minneapolis office plus Larsen staff presenting in a local classroom. Other sponsors include General Mills, Target, Best Buy @15, Land O'Lakes, 3M, and Schwan's.

The Brand Lab

Larsen's work for Best Buy named Webby Awards Honoree

April 2010

Best Buy's at15.com has been selected as an Official Honoree for the Charitable Organizations/Non-Profit category in the 14th Annual Webby Awards. The Honoree distinction is awarded to the top 15% of all work entered that exhibits remarkable achievement. The Webby Awards received over 10,000 entries from all 50 states and over 60 countries.

8 Larsen Staff + 2 Friends + 24 Hours = 1 Big Win

March 2010

A 10-person team comprised of designers, developers, and producers — eight of them from Larsen — pooled talents as Team Placeholder to compete and win The Nerdery Overnight Website Challenge. The team created and launched the first website for Dakota Wicohan, a nonprofit organization dedicated to the preservation of the Dakota language. A panel of judges chose the winning team from 16 competitors based on the amount of change achieved for their nonprofit partner. See the video interview.

Team Placeholder included Larsen staff Ryan Bridge, Barbara Brown, Reid Durbin, Gordon McIntyre-Lee, David Molanphy, Jennifer Parks, Bud Snead, and Mike Voermans, as well as Brad Parks of Brad's Brain, and Justin Mueller of Proximity.

Larsen to Sponsor "Design Intersections," First in a Series

March 2010

DISRUPTIVE EFFECTS: How Design Is Changing Your World (and how to profit from it) is the first in a series of themed, interactive dialogs among designers and representatives from other disciplines discussing the consequences of design-induced change. Hosted by the University of Minnesota College of Design and sponsored by Larsen, the first dialog features three presenters—Jane McGonigal, futurist/game designer; Tom Erickson, interaction designer; and Nora Paul, media researcher; moderator is Tom Fisher, dean, College of Design. Participants will play McGonigal's alternate-reality game World Without Oil and discover how design can impact global issues.

Symposium Date: March 18, noon-5:30 p.m. plus reception

Location: University of Minnesota - 3M Auditorium, Carlson School of Management

Larsen Wins New Clients, New Work

January 2010

Larsen is pleased to announce new work from clients Digital River, HGA/Minnesota Zoo, National Marrow Donor Program, Vantus Technology, Wealth Enhancement Group, and Welsh.

Digital River — naming strategy, product naming, brand awareness survey

HGA/Minnesota Zoo — wayfinding plan, signage system

National Marrow Donor Program — clinical guidelines kit, trade show booth theme, graphics

Vantus Technology — investor presentation, conference materials

Wealth Enhancement Group – identity, identity guidelines

Welsh — website