Issue Number 8

The Web Experience

6 Essential Questions

How long does it take Web users to form an opinion?

They arrive at your site, scan the headlines, survey the navigation, and glance at the visuals. What's the experience you've created? And how does that affect what they'll do next? (By the way, if you're thinking about your homepage, think again. Every page of your site is a potential front door that creates the optimal experience of your brand.)

So, can users accomplish what they've set out to do? Are they staying — to browse, learn, call, buy? Or are they stalled, unsure about where to click next, or, worse, starting to dislike your site because it feels uncomfortable, wrong, irrelevant?

Take a minute to look at your Web site — with a judgmental eye. Then answer these six questions.

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