“However beautiful the strategy, you should occasionally look at the results.”

— Winston Churchill
statesman

Issue Number 29

Photography and your brand

Do You Have a Unique, Recognizable Style?

Photography is often a core element of a company's brand. But truth is, not every picture is worth 1,000 words. Too many companies use photography that can be characterized in four words: "What were they thinking?"

It isn't difficult to start a list of corporations that rely on outstanding photography to convey their essence to consumers: Nike, Target, Condé Nast. But your brand doesn't have to be a household name — and you don't have to be able to afford the world's most expensive photographer — to make photography work to your company's advantage.

Read the full story

Quick, Name Them! 5 Marketing Tools You Can't Live Without
Issue Number 38

Holiday Greetings: Should you?
Issue Number 37

First Things First: Focus on marketing fundamentals in 3 easy steps
Issue Number 36

Communicating Optimism: 5 smart steps to prepare for the recovery, now
Issue Number 35

Email Marketing: 7 make-or-break decisions about the subject line
Issue Number 34

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Larsen Design Office, Inc.
All Rights Reserved.

Larsen to Sponsor "Design Intersections," First in a Series Hosted by the University of Minnesota College of Design and sponsored by Larsen, DISRUPTIVE EFFECTS: How Design Is Changing Your World (and how to profit from it) is the first in a series of themed, interactive dialogs among designers and representatives from other disciplines discussing the consequences of design-induced change.

Quick, Name Them!
Five Marketing Tools You Can't Live Without Your company's vision, mission, positioning, promise, and value proposition. They're like the crisply tailored suit you can't live without. These essential tools should be durable, well-fitting, and reflect your style. (You may have to try on a few before you find the one that is just right.)

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