“However beautiful the strategy, you should occasionally look at the results.”

— Winston Churchill
statesman

Issue Number 29


Photography and your brand

Do You Have a Unique, Recognizable Style?

Photography is often a core element of a company's brand. But truth is, not every picture is worth 1,000 words. Too many companies use photography that can be characterized in four words: "What were they thinking?"

It isn't difficult to start a list of corporations that rely on outstanding photography to convey their essence to consumers: Nike, Target, Condé Nast. But your brand doesn't have to be a household name — and you don't have to be able to afford the world's most expensive photographer — to make photography work to your company's advantage.

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Issue Number 38

Holiday Greetings: Should you?
Issue Number 37

First Things First: Focus on marketing fundamentals in 3 easy steps
Issue Number 36

Communicating Optimism: 5 smart steps to prepare for the recovery, now
Issue Number 35

Email Marketing: 7 make-or-break decisions about the subject line
Issue Number 34




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