The J.M. Smucker Company

Homemade, traditional meals. Pride in cooking. A familiar, trusted brand. Crisco® asked Larsen to ensure that its popular weekly eNewsletter communicated these values. Loaded with recipes and cooking tips, Larsen's design drives subscription and encourages click-through.

Highlights

• Simple masthead showcases the brand identity, features the "Crisco is Cooking" tagline, and highlights the full-color photo
• Multiple recipes and seasonal features keep subscriber interest high and encourage reading top to bottom
• Contests, promotions, and surveys encourage reader involvement and brand engagement
• Clean, fresh design and appealing colors exemplify brand attributes

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