Minneapolis Public Library

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How do you motivate involvement in a capital campaign to upgrade a city's public libraries? Larsen invited members of the community to "Be Part of the Story."

Highlights

  • Created print materials for a capital campaign to upgrade the central library
  • Campaign literature communicated the need for increased space and services
  • Materials successfully combined hard financial facts with powerful personal stories
  • The Library achieved its financial goal of raising $15 million and opened in 2006

Minneapolis Public Library »Marketing Communications
Minneapolis Public Library »Marketing Communications
Minneapolis Public Library »Marketing Communications
Minneapolis Public Library »Marketing Communications
Minneapolis Public Library »Marketing Communications


  • Minneapolis
  • 7101 York Avenue South
  • Minneapolis, MN 55435
  • t 952.835.2271
  • t 888.590.4405
  • f 952.921.3368
  • San Francisco
  • 59 El Camino Real
  • Menlo Park, CA 94025
  • t 650.233.7777
  • t 888.590.4407
  • f 650.233.7770