MS&R

After 25 years, a new brand identity helped Meyer, Scherer & Rockcastle (MS&R), a leading architectural firm, transition from one generation of leadership to the next — without diminishing existing equity.

Highlights

• Refreshed brand identity clearly signals change, yet builds on existing equity
• Initials of founders — Meyer, Scherer & Rockcastle — form visual foundation of new identity
• Overlapping ampersands reflect the firm's focus on growth, collaboration, and development of new leaders
• Larsen also created new brand positioning to focus marketing efforts and clarify leadership transition

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