When trade associations Medical Alley and MNBIO merged to better serve the growing life sciences industry, they turned to Larsen to design an identity that would communicate the combined group's new name and mission to 500 member organizations.
Highlights
- LifeScience Alley members include medical technology manufacturers, health care organizations, and leaders in agriculture and food products
- Identity is both a wordmark and a symbol, offering flexibility across applications
- Symbol is a mosaic in which color and type work together to form a logo as vibrant as LifeScience Alley's mission: "enabling success through leadership, collaboration, innovation, advocacy, and education"
- Purposeful and consistent application of the new identity across all print and electronic communications has helped unify the trade association and strengthen its brand
© 1994–2010
Larsen Design Office, Inc.
All Rights Reserved.
Larsen Design Office, Inc.
All Rights Reserved.
- Annual and CSR Reports
- Branding & Identities
- eMarketing and Publications
- Interactive Media
- Marketing Communications
- Naming
- Packaging
- Trade Shows and Exhibits
- Visual Systems
- Wayfinding and Signage
- Websites
- Minneapolis
- 7101 York Avenue South
- Minneapolis, MN 55435
- t 952.835.2271
- t 888.590.4405
- f 952.921.3368
- San Francisco
- 59 El Camino Real
- Menlo Park, CA 94025
- t 650.233.7777
- t 888.590.4407
- f 650.233.7770