Wausau Paper®

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When Wausau Paper™ wanted to create excitement about the redefined Royal product line, they turned to Larsen.

Highlights

  • Developed promotional pieces and ads for Wausau Paper's re-launch of the Royal brand product lines
  • Reinforced that Royal papers are appropriate and affordable even though they look expensive
  • Built customer awareness of the Royal brand of paper lines and its breadth of choice
  • New materials helping drive sales growth of Royal branded grades

Wausau Paper® »Marketing Communications
Wausau Paper® »Marketing Communications
Wausau Paper® »Marketing Communications
Wausau Paper® »Marketing Communications


  • Minneapolis
  • 7101 York Avenue South
  • Minneapolis, MN 55435
  • t 952.835.2271
  • t 888.590.4405
  • f 952.921.3368
  • San Francisco
  • 59 El Camino Real
  • Menlo Park, CA 94025
  • t 650.233.7777
  • t 888.590.4407
  • f 650.233.7770