IMPAC Medical Systems

Larsen created marketing materials for IMPAC Medical Systems, an Elekta company, which provides healthcare IT solutions to streamline clinical and business operations across the spectrum of cancer care.

Highlights

• Marketing and communication goals needed to align with strict compliance guidelines
• Sixteen weeks from concept to market: strategy, product naming, trade show materials, advertising, collateral, and direct marketing
• Materials captured attention and supported quick comprehension of complex product details
• Customers reported 15% increase in revenue

• download case study (pdf)