Forward Dental

Larsen created the name and identity for this leading Wisconsin dental group. The name is based on the state motto, "Forward," and underscores the progressive nature of this growing dental practice.

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Target Corporation

Larsen created the name, brand identity, and packaging for the "iFix" line of hand tools exclusive to national retailer Target.

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Best Buy

"I bought the Rocketfish laptop mouse because of the name. How could you not love that name?" So wrote one reviewer about the name and brand identity created by Larsen for the Rocketfish brand of private-label consumer electronics accessories carried by Best Buy.

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Nexen Group

Larsen created the invented name "nexen" — a six-letter palindrome, a word that reads the same backward or forward — to brand this leading manufacturer of clutches, brakes, and rotary motion-control products.

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