Le Saucier

When Le Saucier, a start-up retailer of gourmet frozen entrée sauces, wanted to introduce a new product category and achieve placement in upscale grocery markets nationwide, they called on Larsen for packaging expertise.

Highlights

Sophisticated packaging captures attention in a crowded display, while appealing to consumers with discerning tastes
• Bold typography highlights French name
• Copy articulates the key the brand message: "There's an art to making gourmet entrée sauces, but you don't have to be a master chef to enjoy them at home"
• Appealing food photography shows flavorful and health-conscious meals prepared used the gourmet sauce

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