Retail packaging, retail branding, identity design, product naming, website design

Buffalo Wild Wings

Drenched in lip-smackin', award-winning wing sauce. Hot food, good friends, cool drinks, great brand. Eat it up.

Work
Menu design
Wing buckets
Sauce bottle labeling
Sauce and entrée naming
Brand voice
Visual system

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Read Related Article:
Packaging: 10 Critical Considerations

Download "What Sells?" Brochure (pdf)

Crisco

A trusted brand. Homemade recipes. Successful grilling, cooking, and baking. Old-fashioned goodness delivered in entirely new ways. Crisco and Crisco.com make life in the kitchen easy and delicious.

Work
Website
Banner ads
Email marketing
Promotions
Emerging media marketing

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Read Related Articles:
The Web Experience: 6 Essential Questions
Turning Casual Web Users Into Loyal Customers

Download "What Sells?" Brochure (pdf)

Le Saucier

There's an art to making gourmet sauces. But you don't have to be a master chef to enjoy them at home. Just spot them in the frozen-foods aisle. Savor the results.

Work
Food packaging
Planogram displays
Retail messaging

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Read Related Article:
Packaging: 10 Critical Considerations

Download "What Sells?" Brochure (pdf)

Rocketfish

"I bought the Rocketfish laptop mouse because of the name." Reviewers rave about this funky, high-end brand of audio and computer accessories from Best Buy. So do consumers.

Work
Naming
Identity
Color theming

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Read Related Articles:
Naming Your Company, Service, Product
Launching Your Product: 7 Marketing Musts

Download "What Sells?" Brochure (pdf)

Grill It!

Fire up the grill! Great brands from Aussie to Thermos to Weber – all in one aisle, at your neighborhood Target store. Seasonal sales heat up, smoking other summer categories. That's branding with sizzle.

Work
Naming
Brand identity
Package design
Package guidelines
Planogram
Brand consulting

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Read Related Articles:
Naming Your Company, Service, Product
Packaging: 10 Critical Considerations

Download "What Sells?" Brochure (pdf)

Wausau Paper

Talk about brilliant: Invent the idea of bright paper, create eye-catching packaging, become the market leader.

Work
Retail packaging
Brand positioning and consulting
Naming, identity, visual system
Website
Product launches
Event promotions
Marketing promotions
Sales tools

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Read Related Article:
Packaging: 10 Critical Considerations

Download "What Sells?" Brochure (pdf)

iFix

Just make sure your Target tools are as cool as you. Simple name, simple packaging, can-do attitude.

Work
Naming
Identity Design
Package Design

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Read Related Articles:
Naming Your Company, Service, Product
Packaging: 10 Critical Considerations

Download "What Sells?" Brochure (pdf)

Best Buy

Nothing could be more real. Or more appealing. Best Buy puts a friendly face on its gigantic consumer electronics business with real people smiling at you on every page of its corporate site.

Work
Website
Annual report
Online annual report
Content management
Blog, Twitter, YouTube, aggregator

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Read Related Articles:
The Web Experience: 6 Essential Questions
The Best Brand Ambassadors: Yes, They're Your Employees

Download "What Sells?" Brochure (pdf)