Back to Portfolio Applied Materials

Communicate global leadership

We’ve partnered with Applied Materials for over a decade — helping the global leader refine their brand and communicate leadership. Our work is broad, our strategy bold, our creative strong. Applied Materials has relied on us to help launch global products, capture attention at tradeshows, and create private branded events for customers. We’ve  transformed R&D facilities in China and branded spaces in Southeast Asia. We’ve helped Applied Materials codify its master brand strategy and create a systematic, strategic timeline for naming and branding  products gained through acquisition.

Applied Materials has also trusted us to develop key messages to inform their worldwide employees and recruit a diverse and talented global workforce. We have refreshed the Applied Materials logo, created numerous campaign themes, designed annual reports, developed innovative marketing campaigns, and created a huge range of marketing collateral.


Our Client

Applied Materials, Inc. is the global leader in providing innovative equipment, services and software to enable the manufacture of advanced semiconductor, flat panel display and solar photovoltaic products. Because of Applied Materials’ technologies, innovations like smartphones, flat screen TVs and solar panels are more affordable and accessible to businesses around the world — and people like you.

Our Work

  • visual system
  • brand identity update
  • website design
  • brand standards
  • tagline
  • environmental graphics
  • recruitment materials
  • marketing materials
Applied Materials
brand standards

Master brand strategy

Our visual system establishes clear relationships between the Applied Materials master brand and any acquired brands. It also clarifies how products should be represented visually.

Tagline lock up

Our visual system specifies how the Applied tagline should lock up with the logo, how international offices should appear, and how new products should be represented.

Coherent appearance

The purpose of a visual system is not to make everything look identical, but rather to create a coherent and appropriate family look.

Branded event

We transformed an Applied Materials R&D facility in Xi’an, China from an industrial complex into a sophisticated meeting place for a large-scale branded event — the Applied Materials Innovation Summit. Our signs served a dual purpose: marketing and wayfinding. 71 percent of attendees said they were more inclined to purchase Applied Materials products after attending. And 90 percent felt the event made it clear that Applied Materials was an industry leader.

lobby graphics


We created this bold, four-word tagline to capture the innovative spirit of Applied Materials. The simple structure allows the tagline to be appropriately changed for a wide variety of marketing needs. For example: Experience it. Apply it. Invent it. Apply it. Solve it Apply it.