Communicate and connect with confidence
Blanchard & Company, Inc., sought out Larsen because leadership wanted to position the successful investment company for continuing growth and build deeper connections with existing and potential clients. As part of this marketing and branding initiative, Blanchard needed a polished, professional, and scrupulously consistent image.
We started by partnering with our client to identify and understand who, exactly, Blanchard wanted to appeal to. We mapped the audience into four segments: sophisticated and affluent executives and professionals; good life traditionalists with more conservative heartland values; younger family-focused investors with children in the home; and discerning knowledgeable investors from the most exclusive and wealthy households.
We then focused on creating a clear brand position to pinpoint Blanchard’s competitive strength and determine how that benefitted each audience. Overall, Blanchard wanted to accurately reflect an investment focus, rather than a retail product focus.
Once we created the strategic underpinning, we began bringing the brand into alignment across all channels. We designed a clean new upscale logo and brand icon for Blanchard; an entirely new digital and social media presence; a comprehensive set of marketing collateral; and an elegant stationery system, which was particularly important for communicating with Blanchard’s high net worth clientele.