Brand it boldly
Promote it successfully. Drive attendance. Make it memorable.
Those are our directives from Schwab. And year after year we deliver. For over five years, Larsen has branded 20 Charles Schwab events. And since 2010, we’ve been responsible for marketing and branding their premier event for registered investment advisors: IMPACT.
We start with a powerful theme. Then we design an integrated marketing campaign of digital, event, and print graphics. We produce four to six eMarketing communications across five events per month — including strategy, design, writing, and development. Schwab captures and reports all campaign activity so that we can adjust design and content for subsequent communications, optimizing responses.
At the events themselves, we strive to create an immersive experience with the theme and graphics boldly branding all materials and venues.
The result? Schwab has seen record-breaking attendance at IMPACT each year. With Larsen’s invovlvement, 2011 saw a 20 percent increase in attendance over the previous year. And the events themselves are wildly successful. As one IMPACT attendee said, “In my 16 years in the financial industry, IMPACT was bar none the most impressive conference I have ever been to.”