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Brand it boldly

Promote it successfully. Drive attendance. Make it memorable.

Those are our directives from Schwab. And year after year we deliver. For over five years, Larsen has branded 20 Charles Schwab events. And since 2010, we’ve been responsible for marketing and branding their premier event for registered investment advisors: IMPACT.

We start with a powerful theme. Then we design an integrated marketing campaign of digital, event, and print graphics.  We produce four to six eMarketing communications across five events per month — including strategy,  design, writing, and development. Schwab captures and reports all campaign activity so that we can adjust design and content for subsequent  communications, optimizing responses.

At the events themselves, we strive to create an immersive experience with the theme and graphics boldly branding all materials and venues.

The result? Schwab has seen record-breaking attendance at IMPACT each year. With Larsen’s invovlvement, 2011 saw a 20 percent increase in attendance over the previous year. And the events themselves are wildly successful. As one IMPACT attendee said, “In my 16 years in the financial industry, IMPACT was bar none the most impressive conference I have ever been to.”

Our Client

Charles Schwab & Co., Inc. is a financial service firm offering a complete range of financial products and services. IMPACT is a yearly invitation-only conference where registered investment advisors come together to learn about and collaborate on key industry issues and best practices. Speakers have included Leon Panetta, Michael Lewis, Daniel Pink, and Olympia Snow.

Our Work

  • event branding
  • event theming
  • event graphics
  • website design & development
  • email marketing
  • print promotions

Bold themes motivate

“Stand Up. Stand Out” — IMPACT 2013

“Stand up and be heard. Stand up for the industry. Stand out and be an original. Together, let’s stand up and make our voices heard in Washington D.C.” This was the rallying cry Larsen created for the 2013 Charles Schwab IMPACT conference.

“Unstoppable” — IMPACT 2012

It’s only one word. But it precisely described the emotion Charles Schwab wanted to convey at the 2012 IMPACT conference. The goal of the “Unstoppable” theme was to motivate independent financial advisors as they faced increased pressure from regulation and market pricing.

“Fuel the Movement” — IMPACT 2011

This powerful theme drove anticipation for the IMPACT 2011 conference of thousands of independent financial advors who joined forces in support of the first discount brokerage firm created by Charles Schwab. It communicated multiple positive associations: surge forward, create fresh approaches, sustain growth — even in a challenging economy.

IMPACT was a magical branded event thanks to Larsen's creative ingenuity.
— Christine Blanchet Aitkins Managing Director, Events Marketing, Charles Schwab
2011 branding

Create movement

Banners. Videos. Digital signs. Mobile apps. Badges. Walls. Floors. Our multi-colored visual waves were everywhere — representing momentum and suggesting the collective power of individuals moving forward — together.

2012 graphics

Drive it forward

Create high-voltage energy. That was our goal. IMPACT attendees were immersed in the color light streams of our vibrant graphics. We like to think they were also illuminated by the experience of shared knowledge.

2013 collateral