Reshape your brand
With healthcare reform changing the marketplace, Prime Therapeutics, a long-term Larsen client, needed to shift its focus and reshape its brand — from an organization focused on B2B sales to an organization advocating for, collaborating with, and engaging customers. We partnered with Prime to create this exciting, enterprise-wide change.
Working with Prime marketing and customer experience teams, we began by creating a refreshingly short, clear purpose statement: “To help people get the medicine they need to feel better and live well.” We then brought this purpose statement to life with an engaging new visual approach that moved away from generic, ho-hum stock photography to feature whimsical illustrations as a backdrop for interesting people living realistic lives.
We also created stories about a range of representative Prime customers, like Nick, a young father-to-be who’s taking advantage of PrimeMail, Prime’s home delivery pharmacy service or Gabby, an active preteen with asthma whose Mom uses Prime Mobile to order Gabby’s medication on the go. Our goal was to create stories to show how easily Prime fits into your life. We wanted to make Prime relatable — in short, the most member-centric pharmacy benefits provider in the marketplace.