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Position for growth

When SAGE started its growth trajectory, the executives realized the brand needed to be as brilliant as their award-winning glass. We created a set of brand fundamentals to position them for continuing success: a smart, stylish logo; a comprehensive and flexible visual system; and a completely redesigned website.

The logo features a bright yellow sunburst that reflects the brilliance of SageGlass. The visual system gives SAGE the tools they need to consistently apply color, type, imagery, and grids across all digital and print communications.

The website features building owners, architects, and contractors telling the SageGlass story; videos showing how SageGlass transitions from clear to dark; and interactive features that explain the benefits of dynamic glass.

Our Client

SAGE is the world’s leading manufacturer of beautiful, dynamic glass for windows, skylights, and curtain walls. SageGlass automatically transitions from light to dark, optimizing daylight, connecting us to the outdoors, and significantly reducing energy consumption.


Our Work

  • brand identity, logo
  • visual system
  • website