Motivate an audience
It’s only the largest global IT event. Our job is to brand it, promote it, drive attendance, and delight every attendee. (No pressure.)
For three years, we’ve succeeded in capturing the smarts and style of VMWorld — and, more importantly, drawing in more than 20,000 attendees in the U.S. and 8,000 in Europe. That’s record-breaking attendance.
How do we do it? We start with a bold, commanding theme that speaks directly to the audience, motivates them, and positions the event as the go-to conference of the year. Then we make sure the event imagery is jaw-dropping. No only in size, but style. And consistency. Every space and every surface is an opportunity to communicate.
When thousands of people gather in a space, the vibe has to be right. Connected. Exciting. Invigorating. The imagery has to surround the smart discussions, and support that unmistakable I’m-in-the-right-place-right-now feel.
How many events miss this supercharged marketing opportunity? (We know you can think of a few.) Ours don’t. That’s the power of powerful branding.